Hospitality Luxury Brand Management

Hospitality Luxury Brand Management

Instructor: Vanesa Robles

Sponsored by Louisiana Workforce Commission

7,190 already enrolled

4 modules

Gain insight into a topic and learn the fundamentals.

4.5

(79 reviews)

Intermediate level

Recommended experience

6 hours to complete

3 weeks at 2 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

4.5

(79 reviews)

Intermediate level

Recommended experience

6 hours to complete

3 weeks at 2 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Analyze the key elements of luxury hospitality branding and its impact on guest experiences.
Evaluate the importance of maintaining brand consistency and high-quality standards in luxury establishments.
Develop a thorough understanding of the latest trends and innovations in the luxury hospitality industry.
Demonstrate an understanding of the challenges and opportunities specific to managing luxury hospitality brands.

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Assessments

4 assignments

Taught in English

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There are 4 modules in this course

Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century.

In this course, you will develop expertise in luxury hospitality brand management through a comprehensive journey from foundational principles to cutting-edge innovations. You'll explore market dynamics, customer experiences, and the role of digital transformation. Discover how to redefine luxury for the modern era and excel in managing luxury brands. This course is suitable for individuals who are, 1-Aspiring hospitality professionals seeking specialization in luxury brand management. 2-Junior managers and supervisors in luxury hospitality establishments. 3-Marketing and brand executives focusing on luxury hospitality services. Learners should have, 1-Basic understanding of the hospitality industry. 2-Familiarity with marketing concepts. 3-Awareness of luxury brands and their significance in the hospitality sector.

This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals. This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals.

What's included

13 videos5 readings1 assignment2 discussion prompts

13 videosTotal 60 minutes

Introduction to course and instructor1 minutePreview module
Redefining luxury in the modern era5 minutes
Factors shaping contemporary luxury5 minutes
The psychology of luxury consumption5 minutes
The global luxury hospitality market6 minutes
Market segmentation and trends4 minutes
The luxury traveler's profile5 minutes
Core elements of a luxury brand platform4 minutes
The role of heritage and storytelling4 minutes
Case studies of iconic luxury brands3 minutes
Applying luxury branding aesthetics and standards 4 minutes
Crafting curated luxury experiences4 minutes
Case studies of successful luxury applications across hospitality4 minutes

5 readingsTotal 25 minutes

Welcome to the course5 minutes
A New Era and a New Look for Luxury5 minutes
Sustainable Shine: Redefining Luxury in the Modern Era5 minutes
Redefining luxury in a new era of brand experience5 minutes
The Transformation of Luxury from the 20th Century to the 21st Century5 minutes

1 assignmentTotal 20 minutes

Luxury hospitality branding fundamentals 20 minutes

2 discussion promptsTotal 10 minutes

Discussion on Navigating Traditional Brand Strategies Amidst Emerging Luxury Trends in Hospitality5 minutes
Exploration of The Impact of Digital Transformation on Luxury Experiences in Hospitality5 minutes

This module focuses on the crucial aspects of maintaining brand consistency and quality in luxury hospitality. Learners will explore the significance of consistency, challenges faced, and real-world applications through case studies. The module also addresses quality standards, their impact on guest experiences, and the business aspects of luxury brand management.

What's included

12 videos4 readings1 assignment2 discussion prompts

12 videosTotal 55 minutes

Why consistency matters in luxury brand management5 minutesPreview module
Challenges and best practices4 minutes
Examples of brand consistency in luxury hospitality4 minutes
Defining quality in luxury hospitality4 minutes
Measuring and maintaining high standards4 minutes
The impact of quality on guest experiences4 minutes
Luxury brand economics and market share4 minutes
Business models in luxury hospitality4 minutes
Strategies for growth and differentiation4 minutes
Case studies in maintaining consistency and quality4 minutes
Practical insights from luxury brand experts4 minutes
Common methods in evaluating brand consistency4 minutes

4 readingsTotal 20 minutes

Luxury Brand Pricing Strategy: Consistency is Key to Brand Success5 minutes
The Fundamentals of Luxury Branding5 minutes
Everything You Need to Know About Brand Consistency5 minutes
3 Brand Consistency Secrets Needed to Succeed5 minutes

1 assignmentTotal 20 minutes

Maintaining brand consistency and quality 20 minutes

2 discussion promptsTotal 10 minutes

Delving into Effective Strategies for Balancing Exclusivity and Accessibility in Luxury Hospitality5 minutes
Unpacking Fostering Sustainability in Luxury Hospitality: Effective Strategies and Challenges5 minutes

This module explores the evolving trends and experiences in luxury hospitality, focusing on gourmet dining, wellness, exclusive travel, and curated experiences. Learners will gain insights into the world of Michelin-starred restaurants, luxury spas, and personalized travel, understanding how these trends contribute to the overall luxury experience.

What's included

12 videos4 readings1 assignment2 discussion prompts

12 videosTotal 48 minutes

Exploring the world of luxury dining4 minutesPreview module
Michelin-starred restaurants and renowned chefs4 minutes
Culinary excellence in luxury settings3 minutes
The luxury spa and wellness industry4 minutes
High-end health and wellness services4 minutes
Relaxation, rejuvenation, and self-care3 minutes
Luxury travel experiences4 minutes
Private jets and personalized itineraries4 minutes
Upscale cruise lines and personalized tours4 minutes
Crafting unique and curated experiences3 minutes
Cultural excursions and adventure activities3 minutes
Immersive cultural encounters3 minutes

4 readingsTotal 20 minutes

Michelin-starred Restaurants and Its Contribution to Luxury Gastronomy Tourism5 minutes
Luxury hotels as orchestrators in gastronomic destination development and management5 minutes
Consumers’ perceptions of food ethics in luxury dining5 minutes
How luxury restaurants will enhance the concept of guest delight5 minutes

1 assignmentTotal 20 minutes

Luxury hospitality trends and experiences 20 minutes

2 discussion promptsTotal 10 minutes

Analyzing The Role of Storytelling in Enhancing Luxury Brand Narratives in Hospitality5 minutes
Exploring Leveraging Technology for Personalized Guest Experiences in Luxury Hospitality5 minutes

This concluding module focuses on the challenges and opportunities in managing luxury hospitality brands. Learners will analyze case studies of successful brand management, explore the evolving landscape of luxury, and delve into innovations shaping the future. The module emphasizes crisis management, technology's role, and ethical considerations in the luxury hospitality industry.

What's included

13 videos4 readings1 assignment2 discussion prompts

13 videosTotal 46 minutes

Identifying challenges unique to luxury brand management3 minutesPreview module
Seizing opportunities for growth3 minutes
Crisis management, reputation, and the role of technology3 minutes
Examining successful luxury brand management cases3 minutes
Strategies behind their achievements, including technology-driven solutions3 minutes
Lessons to apply in your brand management, with a focus on innovation3 minutes
Predicting the changing dynamics of luxury in the hospitality industry3 minutes
Embracing sustainable luxury, ethical considerations, and community involvement3 minutes
Preparing for shifting customer expectations, incorporating technology and sustainability3 minutes
Exploring emerging trends and innovations in hospitality and luxury, including AI, VR, and AR applications3 minutes
Technological advancements and their impact on luxury experiences and sustainability efforts3 minutes
Cutting-edge branding strategies, guest engagement, and creating memorable, sustainable experiences3 minutes
Conclusion3 minutes

4 readingsTotal 20 minutes

Innovation pathways for luxury brands – evolution or reinvention?5 minutes
Sustainability in the Luxury Industry: A New Era for Green Luxury5 minutes
Luxury brand-building and development: new global challenges, new strategies5 minutes
The Pursuit of Meaningful Innovation for Luxury Brands5 minutes

1 assignmentTotal 20 minutes

Managing luxury hospitality brands 20 minutes

2 discussion promptsTotal 10 minutes

Examining Challenges and Opportunities for Luxury Brands in Emerging Markets5 minutes
Discussing Consumer Preferences and the Evolution of Luxury Hospitality Services5 minutes

Instructor

Instructor ratings

4.2 (33 ratings)

Vanesa Robles

Starweaver

3 Courses7,857 learners

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Learner reviews

4.5

79 reviews

5 stars
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2 stars
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1 star
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Reviewed on Dec 18, 2024

5 out of 5 stars Nominate this instructor for award winning Teacher of the year achievement award, for great performance on such an educational course.

Reviewed on Dec 17, 2024

The course provided a lot of valuable insights, highly recommened for the people who interested in hospitality industry.

Reviewed on Dec 27, 2024

Coursera is really good platform to learn.. thank you.

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