In this course, you will discover the essentials of marketing management in a concise course that covers market analysis, strategy, and execution. Master the 5C analysis to understand the market and your company's position, enabling strategic decision-making and market opportunity assessment to elevate your marketing expertise efficiently.
Marketing Management Essentials: Market Analysis
Marketing Management Essentials: Market Analysis
Instructor: Dushinka Karani
Sponsored by Louisiana Workforce Commission
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the 5C analysis
Analyze market opportunities and threats
Evaluate a company's market position
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
1 assignment
Taught in English
Recently updated!
September 2024
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There is 1 module in this course
In this course we will cover the importance of understanding customers, competitors, collaborators, context, and the company itself for making informed business decisions.
What's included
4 videos5 readings1 assignment
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Recommended if you're interested in Business
University of Virginia
Emory University
Fundação Instituto de Administração
University of Illinois Urbana-Champaign
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy