Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.
Research Proposal: Initiating Research
Research Proposal: Initiating Research
This course is part of Market Research Specialization
Instructor: Jim Fong
Sponsored by Louisiana Workforce Commission
65,601 already enrolled
Gain insight into a topic and learn the fundamentals.
4.6
(892 reviews)
Intermediate level
Recommended experience
Flexible schedule
Approx. 11 hours
Learn at your own pace
96%
Most learners liked this course
What you'll learn
Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
Assess the credibility and value of secondary research
Apply basic sampling theory to a given situation
Compose a professionally packaged research plan or proposal
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Market Research Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal.
What's included
9 videos5 readings1 assignment1 discussion prompt
In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project.
What's included
8 videos3 readings1 assignment1 discussion prompt
In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method.
What's included
7 videos2 readings1 assignment2 discussion prompts
In this module, you will be able to write a research proposal for a client. You will be able to recognize and take action when a proposal has been requested. You will be able to collect and compose the necessary proposal requirements and be able to professionally package your proposal. You will be able to apply strategies on how to follow-up with a client about your proposal and be able to take action when you are awarded the bid.
What's included
8 videos1 reading1 assignment1 peer review1 discussion prompt
Instructor
Instructor ratings
4.5 (206 ratings)Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.6
892 reviews
- 5 stars
67.89%
- 4 stars
25.61%
- 3 stars
3.24%
- 2 stars
1%
- 1 star
2.23%
Showing 3 of 892
TT
5
Reviewed on Jul 14, 2023
Got excited to learn this at the start but as it progresses, it added knowledge that was even more vital when used in real life. Highly recommended.
IM
4
Reviewed on Apr 21, 2019
It felt good as a very brief outline of the topic, but it would also be great to add more details in the course. Too light format maybe?
PL
5
Reviewed on Apr 19, 2021
What a great certifie! I would like to recommend all of you who are seeking a first step to start learning about a market research study.
Recommended if you're interested in Business
Fundação Instituto de Administração
Coursera Project Network
Fundação Instituto de Administração
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy