Smarter Content Creation with Microsoft Copilot

This course is part of Microsoft Copilot for Marketing Specialization

Instructor: Microsoft

Sponsored by Louisiana Workforce Commission

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

18 hours to complete

3 weeks at 6 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

18 hours to complete

3 weeks at 6 hours a week

Flexible schedule

Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 assignments

Taught in English

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This course is part of the Microsoft Copilot for Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
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Share it on social media and in your performance review

There are 4 modules in this course

This course is the third in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on content creation. In this course, you’ll familiarize yourself with the various types of content that can be created with Microsoft Copilot. You’ll then learn how to generate content ideas and generate a content calendar. And lastly, you'll step through the process of using Microsoft Copilot to generate high performing content at scale.

Welcome to 'Smarter Content Creation with Microsoft Copilot', the third course of the 'Microsoft Copilot for Marketing Specialization'! By enrolling in this course, you are taking the next step to transforming your marketing creative with GenAI. In the first module of this course, we'll learn the various types of content that can be created with Microsof Copilot. Then we will learn the best practices for Mirosoft Copilot around brainstorming and idea refinement for content themes and calendars. And lastly, you will learn how to apply Microsoft Copilot to generate high performing creative at scale. By the end of this module, you will know how to use Microsoft Copilot to generate smarter creative content. So let's get started!

What's included

10 videos3 readings4 assignments3 ungraded labs

10 videosTotal 40 minutes

Welcome to the Course2 minutesPreview module
Generating SEO & SEM Content at Scale with Microsoft Copilot6 minutes
Creating Personalized Email, Support and PR Scripts With Microsoft Copilot5 minutes
Creating Written Content for Social Media3 minutes
Generating Images for your Email, Landing Pages, and Website4 minutes
Generating Images for Organic Social3 minutes
Creating Images for Your Ads3 minutes
Setting your Brand Voice in Microsoft Copilot2 minutes
Analyze and Grade Content With Microsoft Copilot4 minutes
Generate Improved Versions for Each Piece of Content You Want to Optimize3 minutes

3 readingsTotal 30 minutes

Course Syllabus10 minutes
Note on Feature Limitations10 minutes
Content Types You Can Create with Copilot10 minutes

4 assignmentsTotal 120 minutes

Module 1 Quiz: Microsoft Copilot’s GenAI Content Opportunities30 minutes
Types of Content Microsoft Copilot Can Generate30 minutes
How to Use Microsoft Copilot Designer to Create Images30 minutes
How to Analyze Content with Microsoft Copilot30 minutes

3 ungraded labsTotal 180 minutes

Create an Email Script for a New Shoe Insole Company60 minutes
Create an Image for Organic Social for the New Shoe Insole Company60 minutes
Set Your Brand Voice Assignment60 minutes

In the second module of this course, we'll review how to generate ideas for content generation with Microsoft Copilot. You will also learn how to use Microsoft Copilot to refine your ideas and outline a content calendar for your organization.

What's included

8 videos1 reading4 assignments3 ungraded labs

8 videosTotal 35 minutes

The Power of Ideas in Content Creation4 minutesPreview module
Implementing a Brainstorming Framework with GenAI6 minutes
When Should You Refine Your Ideas?3 minutes
Steps to Optimize Your Idea Refinement with GenAI6 minutes
Setting the Right Criteria for Refinement with GenAI4 minutes
Generate your Content Calendar Outlines with GenAI3 minutes
Possible Content Calendar Features with GenAI2 minutes
Incorporating A/B Testing in Your Content Calendar3 minutes

1 readingTotal 10 minutes

Brainstorming With Copilot10 minutes

4 assignmentsTotal 120 minutes

Module 2 Quiz: Idea Generation with Microsoft Copilot’s GenAI30 minutes
How to Brainstorm Content Ideas with GenAI30 minutes
Refining Ideas with GenAI30 minutes
Generate a Content Calendar with Microsoft Copilot30 minutes

3 ungraded labsTotal 180 minutes

Brainstorm Ideas for the New Shoe Insole Company60 minutes
Refine Ideas From the Last Assignment60 minutes
Creating a Content Calendar for the New Shoe Insole Company60 minutes

In the third module of this course, we will use Microsoft Copilot to create high performing content. We'll dive deep into three main creative types: Paid Search Ads, Social Media Posts, and SEO. And we'll utilize the work we did in the last two modules.

What's included

9 videos1 reading4 assignments3 ungraded labs

9 videosTotal 46 minutes

Create a Content Framework for Different Content Types6 minutesPreview module
Use Microsoft Copilot to Generate Compelling and Attention-Grabbing Titles6 minutes
Structure Your Copywriting to Incorporate Your Brand's Voice3 minutes
Leveraging Content Performance Data with Microsoft Copilot4 minutes
Analyze and Generate Insights from Your Marketing Performance Data5 minutes
Incorporate Content Performance Data with Microsoft Copilot2 minutes
Generate High Performing Paid Search Ads with Microsoft Copilot5 minutes
Generate High Performing Social Ads with Microsoft Copilot6 minutes
Generate High Performing SEO Content with Microsoft Copilot5 minutes

1 readingTotal 10 minutes

Establish Content Frameworks Around Voice in Your AI Content Efforts10 minutes

4 assignmentsTotal 120 minutes

Module 3 Quiz: Using Microsoft Copilot’s GenAI to Generate Higher Performing Content30 minutes
Training Your Copilot with a Content Framework30 minutes
Including Performance Data to Create Higher Performing Content30 minutes
Generating Paid Search, Social and SEO Content30 minutes

3 ungraded labsTotal 180 minutes

Using Microsoft Copilot’s GenAI to Generate Higher Performing Content60 minutes
Upload Marketing Performance Data and Generating Insights60 minutes
Generate Paid Search, Social, and SEO Content60 minutes

In the fourth and final module of this course, you'll synthesize your learnings by completing a cumulative, final graded assessment, concluding this Specialization.