This course provides an in-depth understanding of how to leverage social listening to enhance customer engagement. It covers the foundational concepts and frameworks of social listening, its specific applications, real-world examples, and concrete skills and competencies. It aims to equip learners with the ability to effectively use social listening to manage their online reputation.
Recommended experience
What you'll learn
Describe the role of social listening in customer engagement
List various social listening tools and their uses
Develop effective social listening strategies
Apply social listening strategies to real-world scenarios
Details to know
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1 assignment
July 2024
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There is 1 module in this course
This course provides an in-depth understanding of how to leverage social listening to enhance customer engagement. It covers the foundational concepts and frameworks of social listening, its specific applications, real-world examples, and concrete skills and competencies. It aims to equip learners with the ability to effectively use social listening to manage their online reputation.
What's included
11 videos4 readings1 assignment2 discussion prompts
Instructor
Offered by
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Recommended if you're interested in Business
Northwestern University
Erasmus University Rotterdam
Yunus Social Business Fund Bengaluru
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