Digital Marketing Landscape

Digital Marketing Landscape

This course is part of multiple programs.

Instructor: Simplilearn Instructor

What you'll learn

Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.

Details to know

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Assessments

13 assignments

Taught in English

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Develop job-relevant skills with hands-on projects
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There are 2 modules in this course

By the end of this course, you will be able to: - Understand Digital Marketing Fundamentals: Learn the history and key channels of digital marketing. - Differentiate Between Digital and Traditional Marketing: Evaluate their advantages, disadvantages, and ROI strategies. - Implement the 4Ps and SAVE Framework: Develop successful marketing plans with these essential strategies. - Utilize Mintzberg's 5Ps of Strategy: Apply tools like PESTLE, SWOT, and Bowman's Strategy Clock. - Analyze Influencer Marketing: Understand its impact and strategies for leveraging influencers. - Harness Video Marketing: Explore the future of video advertising and its role in digital marketing. - Optimize for Voice Search: Improve content visibility through voice search optimization. - Utilize Visual Content: Boost brand awareness, website traffic, and conversions with compelling visuals. - Master UI and UX Design: Understand the differences, roles, and collaboration between UI and UX design. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.

This comprehensive Digital Marketing course will equip you with the skills needed to excel in entry-level roles in digital marketing and e-commerce. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.

What's included

128 videos10 readings11 assignments

128 videosTotal 192 minutes

Digital Marketing Landscape Introduction4 minutesPreview module
What Will You Learn3 minutes
Introduction to Digital Marketing1 minute
What Is Digital Marketing1 minute
History of Digital Marketing1 minute
The Four Phases of Digital Marketing2 minutes
Types of Digital Marketing2 minutes
Process of Digital Marketing1 minute
Skills Needed for Digital Marketing1 minute
Steps in Digital Marketing2 minutes
Building a Digital Marketing Strategy1 minute
Digital Marketing Channels2 minutes
Quick Recap2 minutes
Introduction to Digital Marketing vs Traditional Marketing1 minute
What Is Traditional Marketing1 minute
Advantages and Disadvantages of Traditional Marketing1 minute
Difference Between Digital Marketing and Traditional Marketing2 minutes
Choosing Between Traditional and Digital Marketing1 minute
What to Prioritize0 minutes
Marketing Strategy with Better ROI1 minute
Examples of Digital Marketing and Traditional Marketing2 minutes
Quick Recap2 minutes
Introduction to Old 4 Ps of Marketing1 minute
What are the 4 Ps of Marketing1 minute
Evolution of the 4 Ps1 minute
Evolution of 4 Ps to 7 Ps1 minute
Implementing the 4 Ps of Marketing0 minutes
Significance of the 4 Ps of Marketing0 minutes
Understanding the Marketing Mix0 minutes
Using the 4 Ps of Marketing0 minutes
Quick Recap1 minute
Spotlight1 minute
Introduction to the New 4 Ps in Marketing1 minute
Marketing Mix and the SAVE Framework1 minute
A New Marketing Mix1 minute
SAVE Framework1 minute
Focus on Solution Instead of Product1 minute
Focus on Access Instead of Place1 minute
Focus on Value Instead of Price1 minute
Focus on Education Instead of Promotion1 minute
Real Life Examples of SAVE Framework2 minutes
Quick Recap1 minute
Introduction to the 5 Ps of Strategy2 minutes
Mintzbergs 5 Ps of Strategy0 minutes
Plan0 minutes
Plan Tools0 minutes
PESTLE Analysis1 minute
Strategic Objectives0 minutes
Plan using SWOT Analysis1 minute
Ploy0 minutes
Ploy Tools0 minutes
Five Forces Model1 minute
Four Corner Analysis Model1 minute
Pattern1 minute
Pattern Tools1 minute
SWOT Analysis1 minute
Value Discipline Model1 minute
VRIO Framework1 minute
Position1 minute
Position Tools1 minute
Bowmans Strategy Clock1 minute
Ansoff Matrix1 minute
Kotlers Pricing Strategies1 minute
Perspective1 minute
Perspective Tools1 minute
Ashridge Mission Model1 minute
SOAR Analysis1 minute
Quick Recap1 minute
Introduction to How Technology has Changed the Marketing Landscape1 minute
The Role of Technology in the Marketing Landscape1 minute
Managing Marketing Communications0 minutes
Virtual Events0 minutes
Search Ad Spending0 minutes
Marketing Localization0 minutes
Adapting to the New Normal0 minutes
Quick Recap1 minute
Introduction to Importance of Influencer Marketing2 minutes
Effect of Influencer Marketing1 minute
Emphasis on Following Preferred Creators Across Multiple Platforms2 minutes
Importance of Influencers in Affiliate Marketing1 minute
Transition from Text and Images to Audio and Video Content1 minute
Live Shopping Greater Part of Influencer Campaigns1 minute
Emphasis on Diversity and Representation in Influencer Marketing1 minute
Importance of Micro and Nano Influencers1 minute
Ongoing Partnerships1 minute
New Social Media Platforms and Types of Influencer Content1 minute
Increase in Performance Based Deals1 minute
Specialized Influencers1 minute
Influencer Collaborations1 minute
Planning and Data Rules1 minute
Quick Recap1 minute
Spotlight1 minute
Introduction to Video Marketing the Future of Ads0 minutes
What Is Video Marketing1 minute
Marketing with Videos1 minute
Googles Future of Marketing0 minutes
Use of Video Marketing1 minute
Video Advertising Future of Digital Marketing1 minute
Is Video Marketing a Better Option1 minute
Expert Predictions on the Future of Video Marketing1 minute
Quick Recap2 minutes
Introduction to Leveraging from Voice Search1 minute
Voice Search Versus Traditional Search0 minutes
Difference Between Voice and Traditional Search0 minutes
Voice Search and Dialog Systems0 minutes
Dialog System0 minutes
Automatic Speech Recognition0 minutes
Popularity of Voice Search1 minute
Voice Search in Practice1 minute
Reasons for Global Users to Access Voice Search0 minutes
Keyword Search for Voice Search0 minutes
Improve the Chances of Appearing in Voice Search0 minutes
Strategies to Optimize Content for Voice Search1 minute
Quick Recap1 minute
Introduction to Importance of Visual Content1 minute
Benefits of Visual Content2 minutes
Brand Awareness and Visibility1 minute
Ways to Improve Website Traffic2 minutes
Boosting Conversions by Visual Storytelling2 minutes
Making the Brand Memorable1 minute
Quick Recap1 minute
Introduction to UI vs UX0 minutes
Difference Between UI and UX1 minute
Role of UX Designer1 minute
Role of UI Designer1 minute
Quick Recap1 minute
Spotlight1 minute
Case Study on Adidas3 minutes

10 readingsTotal 100 minutes

Introduction to Digital Marketing10 minutes
Digital Marketing vs Traditional Marketing10 minutes
Old 4 Ps of Marketing10 minutes
The New 4 Ps in Marketing10 minutes
How Technology has Changed the Marketing Landscape10 minutes
Importance of Influencer Marketing10 minutes
Video Marketing the Future of Ads10 minutes
Leveraging from Voice Search10 minutes
Importance of Visual Content10 minutes
UI vs UX10 minutes

11 assignmentsTotal 110 minutes

Quiz on Introduction to Digital Marketing10 minutes
Quiz on Digital Marketing vs Traditional Marketing10 minutes
Quiz on Old 4 Ps of Marketing10 minutes
Quiz on the New 4 Ps in Marketing10 minutes
Quiz on the 5 Ps of Strategy10 minutes
Quiz on How Technology has Changed the Marketing Landscape10 minutes
Quiz on Importance of Influencer Marketing10 minutes
Quiz on Video Marketing the Future of Ads10 minutes
Quiz on Leveraging from Voice Search10 minutes
Quiz on Importance of Visual Content10 minutes
Quiz on UI vs UX10 minutes

This course offers a strong grasp of the basics of digital marketing, designed to equip you with the skills in digital marketing. Learn to differentiate between digital and traditional marketing, and dive into essential concepts such as the 4Ps of digital marketing, influencer marketing, voice search, and more. Understand how digital marketers attract new customers, engage them through various channels, and drive transactions. Industry experts will guide you with hands-on activities and examples that simulate common digital marketing tasks, helping you build your skills and prepare for the job market.