Designed for leaders focused on implementing new ideas, staying ahead of the competition and aligning their people, data and technology to drive digital transformation. First, we discuss the pace of change, and its impact, implications and opportunities. Traditional businesses need to rethink their underlying assumptions to create new game plans and capture new opportunities in the digital world. This course not only discusses key digital transformation strategies, trends and impacts, but also spends time on how to integrate these into your existing business and execute on those new game plans.
Recommended experience
Details to know
Add to your LinkedIn profile
33 assignments
August 2024
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 9 modules in this course
Designed for leaders focused on implementing new ideas, staying ahead of the competition and aligning their people, data and technology to drive digital transformation. First, we discuss the pace of change, and its impact, implications and opportunities. Traditional businesses need to rethink their underlying assumptions to create new game plans and capture new opportunities in the digital world. This course not only discusses key digital transformation strategies, trends and impacts, but also spends time on how to integrate these into your existing business, and execute on those new game plans. This module’s lessons focus on understanding the concept and forces behind digital transformation. Students will learn to define digital transformation and provide examples, explore the forces driving it and their impacts, and delve into how digital transformation drives convergence, disruption, and strategy. They will also gain insights into technology and knowledge convergence, the phases of disruption, and a strategic framework for digital transformation.
What's included
14 videos5 readings4 assignments1 discussion prompt
This module's lessons focus on the concepts of disruption and the mindset required for digital transformation. Students will learn to identify disruption and its factors, develop a digital transformation mindset and thinking toolbox, and understand the business capabilities that are both enabled by and driving digital transformation.
What's included
12 videos4 readings4 assignments
This module's lessons cover the impact and strategic implementation of digital transformation in achieving operational excellence. Students will learn about the effects of digital transformation on the service industry, explore a strategic framework for leveraging digital transformation to enhance operational performance, and examine real-world examples illustrating this process.
What's included
9 videos5 readings4 assignments
This module's lessons focus on the critical role of data in digital transformation. Students will explore how data contributes to value creation, understand data's value as a strategic asset, and learn to think strategically about data, emphasizing the importance of data quantity, quality, architecture, governance, and team.
What's included
8 videos4 readings4 assignments
This module's lessons delve into the dynamics of customer ecosystems in the digital age. Students will explore how customers function as both digital and physical ecosystems, understand how digital transformation can help organizations attract new customers, and define the organizational challenges associated with managing and innovating within customer ecosystems.
What's included
10 videos4 readings4 assignments
This module's lessons focus on the drivers and processes of innovation in a VUCA (Volatile, Uncertain, Complex, and Ambiguous) world. Students will understand how VUCA and digital capabilities drive innovation, define their organization’s approach and processes for both large and small-scale innovation, and explore how external stakeholders can influence, participate and drive internal innovation.
What's included
10 videos4 readings4 assignments
This week's lessons cover the emergence and impact of digital platforms. Students will define digital platforms, understand how digital technologies drive these platforms globally, and explore the power dynamics and the positive and negative impacts of dominant platforms on society and business.
What's included
8 videos4 readings4 assignments
This module's lessons focus on executing digital transformation effectively. Students will identify key success factors for digital transformation, define the governance, tools, and examples of successful strategy execution, and understand the critical role of risk and change management in ensuring the success of digital transformation initiatives.
What's included
12 videos4 readings4 assignments
This module contains the summative course assessment that has been designed to evaluate your understanding of the course material and assess your ability to apply the knowledge you have acquired throughout the course.
What's included
1 assignment
Instructor
Offered by
Why people choose Coursera for their career
Recommended if you're interested in Computer Science
Vanderbilt University
Institut Mines-Télécom
University of Illinois Urbana-Champaign
Johns Hopkins University
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy