Using Microsoft Copilot to Understand Your Customer

This course is part of Microsoft Copilot for Marketing Specialization

Instructor: Microsoft

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Assessments

13 assignments

Taught in English

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This course is part of the Microsoft Copilot for Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 4 modules in this course

This course is the second in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on understanding your customers. In this course, you’ll learn how to train Microsoft Copilot with marketing related data. You’ll then learn how to analyze customer insights and define your customer segments. And lastly, you'll step through the process of using Microsoft Copilot to enhance your targeting efforts across channels. This course covers a wide variety of marketing topics and GenAI that are designed to give you an overview of what’s to come in this specialization.

Welcome to 'Using Microsoft Copilot to Understand Your Customer', the second course of the 'Microsoft Copilot for Marketing Specialization'! By enrolling in this course, you are taking the next step to understanding your customer with GenAI. In the first module of this course, we'll learn how to train your Microsoft Copilot GenAI with data. Then we will learn how to analyze customer data with Microsoft Copilot to define your personas, customer segments, and customer insights. And lastly, you will learn how to apply Microsoft Copilot to enhance your targeting efforts across channels. By the end of this module, you will know how to use Microsoft Copilot to better understand your customer. So let's get started!

What's included

8 videos4 readings4 assignments3 ungraded labs

8 videosTotal 32 minutes

Welcome to the Course3 minutesPreview module
Data for Microsoft Copilot4 minutes
How to Upload Data to Microsoft Copilot4 minutes
Review Microsoft Copilot’s Data Protection Policy4 minutes
Secure Your Data on Microsoft Copilot3 minutes
Train Copilot With Your Data5 minutes
Exploring Copilot's Common Data Upload Scenarios 4 minutes
Updating Data Sets in Your Microsoft Copilot Account2 minutes

4 readingsTotal 40 minutes

Review the Course Syllabus10 minutes
Note on Feature Limitations10 minutes
Uploading Data to Microsoft Copilot10 minutes
Microsoft Copilot's Data Security Guidelines10 minutes

4 assignmentsTotal 120 minutes

Module 1 Quiz: Train Your Microsoft Copilot GenAI with Data30 minutes
How to Upload Data to Microsoft Copilot30 minutes
Demonstrating Data Security with Microsoft Copilot30 minutes
Training Microsoft Copilot with Data 30 minutes

3 ungraded labsTotal 180 minutes

Uploading Qualitative Data Sets to Microsoft Copilot60 minutes
Securing Your Data with Microsoft Copilot60 minutes
Entering Large Data Sets Into Copilot GPT60 minutes

In the second module of this course, we'll review how to generate customer personas, customer segments and customer insights with Microsoft Copilot. You will also learn how to use Microsoft Copilot to create reports of your findings to share with your stakeholders.

What's included

10 videos1 reading4 assignments3 ungraded labs

10 videosTotal 39 minutes

Generate Customer Personas Using Microsoft Copilot4 minutesPreview module
Iterate and Set Customer Personas with Microsoft Copilot3 minutes
Categorize New Customers Into Personas 3 minutes
Identify Opportunities for New Personas3 minutes
Map Out Your Customer Segments 4 minutes
Iterate and Set Your Customer Segments3 minutes
Identify Key Insights for Personas and Segments3 minutes
Create a Slide Showcasing Each Unique Persona4 minutes
Create a Slide Showcasing the Top Two Customer Segments4 minutes
Create a PowerPoint Presentation Showcasing Customer Insights3 minutes

1 readingTotal 10 minutes

The Importance of Personas in Your Marketing Strategy10 minutes

4 assignmentsTotal 120 minutes

Module 2 Quiz: Use Microsoft Copilot’s GenAI to Generate Customer Personas, Segments and Insights30 minutes
Generating Customer Personas 30 minutes
Mapping Your Customer Segments 30 minutes
Create Customer Analysis Report30 minutes

3 ungraded labsTotal 180 minutes

Generate Your Own Customer Personas 60 minutes
Map Your Customer Segments60 minutes
Showcase Your Segments60 minutes

In the third module of this course, we'll walk through the exercise of enhancing your targeting efforts across channels with Microsoft Copilot. We'll dive deep into three main aspects: SEO Paid Search, and Social. And we'll utilize the work we did in the last two modules.

What's included

8 videos2 readings4 assignments2 ungraded labs

8 videosTotal 30 minutes

Audit SEO Keyword Coverage5 minutesPreview module
Generate Keywords and Content for SEO4 minutes
Implement Dynamic Audience Targeting3 minutes
Identifying Paid Search Opportunities 3 minutes
Creating Personalized and Localized Messaging 4 minutes
Audit Customer Sentiment to Analyze Social Media3 minutes
Identifying Top Performing Social Content3 minutes
Personalize Your Social Media Message2 minutes

2 readingsTotal 20 minutes

SEO Best Practices10 minutes
SEM Best Practices10 minutes

4 assignmentsTotal 120 minutes

Module 3 Quiz: Enhance your Targeting with Microsoft Copilot’s GenAI30 minutes
Optimizing SEO with Microsoft Copilot 30 minutes
Optimizing Paid Search with Microsoft Copilot 30 minutes
Advanced Strategies for Social Targeting with CoPilot30 minutes

2 ungraded labsTotal 90 minutes

Identify new Keywords for SEM purposes.60 minutes
Personalizing Organic Posts 30 minutes

In the fourth and final module of this course, you'll synthesize your learnings by completing a cumulative, final graded assessment. You'll then learn about next steps for continuing the Specialization.