Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
Branding and Customer Experience
This course is part of Branding: The Creative Journey Specialization
Instructor: Michael Thompson
Sponsored by IEM UEM Group
35,480 already enrolled
(507 reviews)
Skills you'll gain
- Strategic Marketing
- Experience Design
- Marketing Planning
- Brand Marketing
- Brand Management
- Branding
- Marketing
- Customer Relationship Building
- Customer Analysis
- Customer Insights
- Marketing Strategy and Techniques
- Product Marketing
- Marketing and Public Relations
- Marketing Management
- Value Propositions
- Brand Strategy
- User Interface and User Experience (UI/UX) Design
- Customer Engagement
- User Experience Design
- User Experience
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There are 5 modules in this course
What's included
11 videos4 readings1 peer review1 discussion prompt
What's included
10 videos4 readings1 assignment1 plugin
What's included
10 videos6 readings1 assignment
What's included
10 videos9 readings1 assignment
What's included
4 videos2 readings1 assignment1 peer review
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Reviewed on Feb 22, 2024
A compact course designed for those interested in delving into branding, customer experience, and how they intersect. I thoroughly enjoyed the insights gained during the capstone project experience.
Reviewed on Oct 15, 2020
Amazing insight into the customer journey and product design.
Reviewed on Oct 5, 2020
Very good, got many knowledge, however would appreciate more quizes and tasks.
Recommended if you're interested in Business
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