The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
What is Social?
This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
Sponsored by IEM UEM Group
170,353 already enrolled
(4,165 reviews)
Skills you'll gain
- Social Media Marketing
- Target Market
- Marketing Strategies
- Marketing
- Social Media
- Social Media Strategy
- Marketing Planning
- Real Time Data
- Professional Networking
- Data Processing
- Target Audience
- Consumer Behaviour
- Strategic Marketing
- Marketing Strategy and Techniques
- Marketing Psychology
- Digital Marketing
- Marketing Management
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There are 4 modules in this course
In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.
What's included
5 videos7 readings
In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.
What's included
7 videos4 readings1 assignment
In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.
What's included
11 videos1 reading1 assignment1 peer review
In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.
What's included
9 videos4 readings2 assignments
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Reviewed on Jul 18, 2017
It's good and inspiring.
Reviewed on Jun 27, 2019
This course is an excellent well executed course. It has allot of very interesting reading as well as quizzes to make sure you understand the knowledge, plus there is inter-action with fellow peers &
Reviewed on Oct 6, 2016
Great course. Looking forward completing whole specialization.
Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.
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