By the end of this project, you will be able to create three different types of target audience ads for a small business using Facebook Audience Insights. This is a great tool to use if you want to take part in one of the world's largest marketplaces, Facebook. Specifically, you will create a Contact List, Site Visitor, and App User targeted ad for Facebook advertising.
Create a Targeted Ad With Facebook Audience Insights
Instructor: Carmen Rojas
Sponsored by IEM UEM Group
6,377 already enrolled
(51 reviews)
Recommended experience
What you'll learn
Use the Facebook Insights tool.
Create targeted audiences for Facebook Advertising.
Build basic Facebook Ads.
Skills you'll practice
- Social Media Strategy
- Social Media Marketing
- Target Audience
- Marketing and Public Relations
- Marketing Planning
- Promotions and Campaigns
- Marketing Management
- Marketing Strategy and Techniques
- Advertising Campaigns
- Social Media Content
- Content Marketing
- Social Media
- Marketing
- Advertising
- Target Market
- Strategic Marketing
- Digital Marketing
- Campaign Management
- Social Media Management
Details to know
Add to your LinkedIn profile
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Understand Your Audience Options and The Audience Insight Tool
Create Types Of Custom Audiences
Create A “Contact List” Custom Audience Targeted Ad
Create a “Site Visitor” Custom Audience Targeted Ad
Create An “App User” Custom Audience Targeted Ad
Recommended experience
Familiarity with social media and Facebook is helpful for this project, but not required.
4 project images
Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
Learner reviews
51 reviews
- 5 stars
74.50%
- 4 stars
9.80%
- 3 stars
5.88%
- 2 stars
3.92%
- 1 star
5.88%
Showing 3 of 51
Reviewed on Oct 10, 2023
I'm satisfied with this learning project, thanks for the project.
You might also like
Coursera Project Network
Coursera Project Network
Coursera Project Network
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy