University of Pennsylvania
Business Analytics Specialization
University of Pennsylvania

Business Analytics Specialization

Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.

Noah Gans
Sergei Savin
Senthil Veeraraghavan

Instructors: Noah Gans

Sponsored by University of Michigan

194,523 already enrolled

Get in-depth knowledge of a subject
4.6

(16,575 reviews)

Beginner level
No prior experience required
1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(16,575 reviews)

Beginner level
No prior experience required
1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how data is used for recruiting and performance evaluation

  • Model supply and demand for various business scenarios

  • Solve business problems with data-driven decision-making

  • Understand the tools used to predict customer behavior

Details to know

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Taught in English

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania
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Specialization - 5 course series

Customer Analytics

Course 111 hours4.6 (11,872 ratings)

What you'll learn

Skills you'll gain

Category: Customer Insights
Category: Business Analytics
Category: Strategic Marketing
Category: Market Analysis
Category: Customer Analysis
Category: Market Research
Category: Analytics
Category: Data Analysis
Category: Marketing Analytics
Category: Advanced Analytics
Category: Predictive Modeling
Category: Predictive Analytics
Category: Business Intelligence
Category: Exploratory Data Analysis
Category: Market Intelligence
Category: Statistics
Category: Consumer Behaviour
Category: Marketing Psychology
Category: Descriptive Analytics
Category: Marketing Strategy and Techniques

Operations Analytics

Course 210 hours4.7 (5,114 ratings)

What you'll learn

Skills you'll gain

Category: Operations Management
Category: Predictive Modeling
Category: Simulation and Simulation Software
Category: Applied Mathematics
Category: Advanced Analytics
Category: Statistical Analysis
Category: Data Science
Category: Forecasting
Category: Predictive Analytics
Category: Time Series Analysis and Forecasting
Category: Statistical Modeling
Category: Engineering Software
Category: Mathematical Modeling
Category: Business Intelligence
Category: Business Analytics
Category: Customer Demand Planning
Category: Risk Modeling
Category: Data Analysis
Category: Engineering
Category: Analytics

People Analytics

Course 38 hours4.6 (6,052 ratings)

What you'll learn

Skills you'll gain

Category: Teamwork
Category: Organizational Effectiveness
Category: Workforce Planning
Category: Collaboration
Category: People Analytics
Category: Operations Management
Category: Human Resources Management and Planning
Category: Talent Management
Category: Key Performance Indicators (KPIs)
Category: Workforce Management
Category: Human Resource Strategy
Category: People Management
Category: Performance Management
Category: Cooperation
Category: Performance Measurement
Category: Network Analysis
Category: Performance Analysis
Category: Human Resources
Category: Business Leadership
Category: Staff Management

Accounting Analytics

Course 49 hours4.5 (2,997 ratings)

What you'll learn

Skills you'll gain

Category: Financial Planning
Category: Financial Analysis
Category: Financial Forecasting
Category: Financial Management
Category: Financial Accounting
Category: General Accounting
Category: Accruals
Category: Financial Statement Analysis
Category: Standard Accounting Practices
Category: Accrual Accounting
Category: Corporate Finance
Category: Wealth Management
Category: Key Performance Indicators (KPIs)
Category: Financial Reporting
Category: General Finance
Category: Accounting
Category: Financial Modeling
Category: Performance Measurement
Category: Finance
Category: Financial Data

Business Analytics Capstone

Course 513 hours4.5 (757 ratings)

What you'll learn

Skills you'll gain

Category: Business Intelligence
Category: Business Analytics
Category: Promotions and Campaigns
Category: Data Analysis
Category: Marketing Effectiveness
Category: Business Strategy
Category: Advertising
Category: Data Science
Category: Marketing and Public Relations
Category: Strategic Marketing
Category: Analytics
Category: Digital Marketing
Category: Marketing Strategy and Techniques
Category: Strategic Thinking
Category: Marketing Analytics
Category: Marketing Strategies
Category: Strategic Planning
Category: Business Management
Category: Business Operations

Instructors

Noah Gans
University of Pennsylvania
1 Course122,951 learners
Sergei Savin
University of Pennsylvania
2 Courses168,786 learners

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