This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
Advertising with Meta
Advertising with Meta
This course is part of Meta Social Media Marketing Professional Certificate
Instructor: Daniel Kob
Sponsored by Southeastern University
104,151 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(2,531 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 13 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
9 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Meta Social Media Marketing Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Meta charges for ads and where ads are shown.
What's included
12 videos7 readings2 assignments
In the second week of this course, you’ll learn how to match your marketing goals to the right campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.
What's included
7 videos4 readings2 assignments
In this week, you’ll learn how to select the audience for your ad campaign and how to use the Meta pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.
What's included
12 videos2 readings2 assignments
This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.
What's included
8 videos4 readings2 assignments
Finally, you’ll learn to build your own campaign in Meta Ads Manager in a hands-on project.
What's included
6 videos2 readings1 assignment1 discussion prompt1 plugin
Instructor
Instructor ratings
4.8 (844 ratings)Offered by
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