Google
Assess for Success: Marketing Analytics and Measurement
Google

Assess for Success: Marketing Analytics and Measurement

Google Career Certificates

Top Instructor

Sponsored by Southeastern University

155,727 already enrolled

Gain insight into a topic and learn the fundamentals.
4.6

(1,705 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 27 hours
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.6

(1,705 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 27 hours
Learn at your own pace
97%
Most learners liked this course

What you'll learn

  • Define media planning and strategies

  • Describe what defines a successful marketing campaign

  • Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy

  • Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights

Skills you'll gain

Details to know

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Add to your LinkedIn profile

Assessments

13 quizzes, 15 assignments

Taught in English

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Build your Marketing expertise

This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google
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There are 4 modules in this course

You will learn about marketing campaigns and how marketers set performance goals. You’ll also explore media planning and practice creating your own media plan. Finally, you’ll be introduced to common tools used in marketing analytics and how they work.

What's included

13 videos12 readings2 quizzes4 assignments

You will learn about key metrics and data sources from various platforms. You’ll learn how to use the metrics in Google Analytics and Google Ads to gain insights for marketing campaigns. You’ll also learn how to link data from Google Ads to Google Analytics and export data from both platforms for further analysis.

What's included

8 videos15 readings3 quizzes3 assignments

You will investigate the metrics and outcomes that define a successful marketing campaign. You’ll examine different metrics that help you determine the ROI or ROAS of a marketing project so you can make adjustments to improve returns. You’ll also learn how to plan for and conduct an A/B test to optimize a marketing campaign. Finally, you’ll examine what a successful marketing campaign looks like and what makes it successful.

What's included

7 videos10 readings6 quizzes

You will learn how to work with stakeholders by anticipating their needs and communicating progress or results from a campaign. You’ll explore how to analyze, filter, and prepare metrics and insights to share with them. You’ll also practice creating visualizations, presentations, and a dashboard to clearly summarize insights for stakeholders. Near the end of the course, you’ll apply what you’ve learned by presenting a set of practice insights to stakeholders.

What's included

9 videos18 readings2 quizzes8 assignments

Instructor

Instructor ratings
4.5 (449 ratings)
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4.6

1,705 reviews

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