Google Ads for Beginners

Google Ads for Beginners

Name: Google Ads for Beginners
Rating: 4.420232732732733 (1282 reviews)

Instructor: Ishita Sinha

What you'll learn

Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

No downloads or installation required

Only available on desktop

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Learn, practice, and apply job-ready skills in less than 2 hours

Receive training from industry experts
Gain hands-on experience solving real-world job tasks
Build confidence using the latest tools and technologies

About this Guided Project

In this 2-hour long tutorial, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform.

You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer. By the end of the tutorial, you will be able to: - Create your account on Google Ads - Set up the first campaign structure - Set up conversion tracking - Add relevant audience, set bids and budgets and targeting - Set up ad groups - Do effective keyword research - Create impactful and relevant ads - Navigate through the Google Ads Dashboard - Learn about Tools and Settings available on Google Ads - Optimize ad campaigns to generate conversions and be profitable Note: If you don't have a Google account, you will need to create one to be able to complete the content.

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

Introduction + Log In to Google Ads (3 min)
Set Up the First Campaign (7 min)
Create Campaign Structure (12 min)
Ad Group Set Up and Keyword Research (7 min)
Practice Assessment (5 min)
Creating Ads (23 min)
Google Ads Dashboard (9 min)
Enhanced Explanations and Supplementary Resource (7 min)
Tools and Settings (9 min)
Ad and Campaign Optimization (6 min)
Cumulative Challenge (21 min)

Recommended experience

Familiarity with how Google Ads works is helpful but not required.

1 project image

Instructor

Instructor ratings

4.4 (785 ratings)

Ishita Sinha

Coursera Project Network

2 Courses387,684 learners

Offered by

Coursera Project Network

How you'll learn

Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.