In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads.
Create a Google Ads Search Campaign
Instructor: Angelo Paolillo
Sponsored by Zhytomyr polytechnic state university
54,142 already enrolled
(655 reviews)
What you'll learn
Understand the fundamentals strategic principles of online search marketing campaigns
Create a structured Google Ads Search Campaign
Design targeting options, compelling ads and keyword matching options
Details to know
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Only available on desktop
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Learn, practice, and apply job-ready skills in less than 2 hours
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- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Intro and account creation
Set up your goals and campaign type
Choose your main targeting options.
4. Define bidding and budget
Create adgroups and keywords
Design compelling ads
Pause and activate ad groups, personalize keyword match types
Set up conversion tracking
6 project images
Instructor
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How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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