Facebook Marketing: 2025 Strategy Guide
January 15, 2025
Article
(12 reviews)
Recommended experience
Beginner level
No background necessary.
(12 reviews)
Recommended experience
Beginner level
No background necessary.
Set up a Facebook Page and Messenger Account.
Develop an understanding of the benefits of Facebook Messenger for Marketing Purposes.
Learn Best Practices of Marketing Communications with Facebook Messenger.
Add to your LinkedIn profile
Only available on desktop
By the end of this project, you will have a better understanding of how you can utilize Facebook Messenger as a strategic tool in your marketing efforts.
Facebook Messenger is a free instant messaging platform for content sharing which includes photos, messages, event details, and even group chats. Upon completing this course, you will be able to create your own Facebook Business Page with Messenger and you will have a solid understanding of the various ways the Messenger platform can be used to help increase sales and develop deeper relationships with prospective customers/clients. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Understand the benefits of Facebook Messenger and set up your Facebook Business Page and Messenger accounts.
Develop a list of Facebook Page followers.
Develop a list of Frequently Asked Questions in Messenger for our customers and prospects.
Utilize one-on-one engagement to enhance the overall customer experience.
Utilize Messenger to drive event traffic and formulate Messenger communications strategies.
No background necessary.
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
12 reviews
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Reviewed on May 24, 2021
Very Interesting Couse Thank You Instructors!!!!!!! Thank You So much for this course. A perfect courses.
Reviewed on Sep 17, 2022
Great instructor but the video must be updated, facebook updated there user interface
Reviewed on Jul 20, 2021
This course is very practical and helpful to me. Thanks!!!
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Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.