Marketing Strategy: What It Is and How to Create One
A marketing strategy can set your business up for success. Learn why and how to make one for your business.
November 25, 2024
Article · 8 min read
Recommended experience
Beginner level
No background necessary.
Recommended experience
Beginner level
No background necessary.
Set up your Facebook Business or Personal Page.
Understand the marketing benefits Facebook provides and learn how to set marketing goals, target audiences, and desired engagement levels.
Understand the importance of tone in messaging, determine your Facebook post type, and learn how to evaluate effectiveness of marketing efforts.
Add to your LinkedIn profile
Only available on desktop
By the end of this project, you will have a better understanding of how to Choose a Facebook Post Type Based on Desired Engagement.
Learners will take an in-depth look at how Facebook can be strategically incorporated into overall marketing efforts. This project will help learners develop a deeper understanding of how to best set Facebook marketing objectives, define target audiences, and set desired engagement levels in an effort to choose specific post tones and types that will best meet overall goals. Having this knowledge will allow learners to more easily craft and adapt their posts to get the most out of their Facebook marketing strategy. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Set up your Facebook Business or Personal Page.
Understand the benefits of utilizing Facebook for marketing purposes.
Determine your marketing goals, target audiences, and desired engagement levels.
Use the correct tone to meet Facebook post objectives and appeal to the correct audiences.
Determine which type of Facebook post to utilize and evaluate effectiveness of marketing efforts.
No background necessary.
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Coursera Project Network
Course
Coursera Project Network
Course
Coursera Project Network
Course
Coursera Project Network
Course
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.