Facebook Marketing: 2025 Strategy Guide
January 15, 2025
Article
Instructor: Kristhian Alexander Hueso
2,897 already enrolled
Included with
(40 reviews)
Recommended experience
Beginner level
Conocimiento sobre tu negocio y uso básico de redes sociales.
(40 reviews)
Recommended experience
Beginner level
Conocimiento sobre tu negocio y uso básico de redes sociales.
Aprenderás a configurar tu cuenta del administrador de anuncios de Facebook
Entenderás la interfaz del administrador de anuncios de Facebook
Comprenderás el proceso y los requisitos para llevar a cabo tu campaña
Add to your LinkedIn profile
Only available on desktop
En este proyecto guiado aprenderás a crear una campaña publicitaria usando el administrador de anuncios de Facebook, una herramienta profesional que te ayudará a mantener las cuentas en orden y permitiéndote ser más especifico al momento de organizar y configurar las campañas por presupuesto, objetivo de la campaña, publico objetivo y grupo de anuncios.
Por medio del administrador de anuncios de Facebook podrás pautar en diferentes redes sociales como Facebook, Instagram y Messenger adaptando el contenido a cada una de estas plataformas y sus diferentes espacios. El alcance de estas redes sociales es muy alto, podrás llegar a tu publico objetivo aprendiendo a definirlo y generar un impacto acorde a tus necesidades o las de tu negocio. El uso de la publicidad paga es fundamental en la estrategia de marketing de toda empresa, fortaleciendo el trabajo orgánico de las redes sociales y generando una comunidad constituida por personas a las cuales les interesa de verdad tu contenido, servicios o productos.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introducción a Facebook ADS Manager
Cuentas Publicitarias
Objetivos de campaña
Práctica opcional
Grupo de anuncios
Anuncios
Práctica Final
Conocimiento sobre tu negocio y uso básico de redes sociales.
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
40 reviews
77.50%
17.50%
5%
0%
0%
Showing 3 of 40
Reviewed on Nov 26, 2024
Me gusta mucho por qué explican muy detalladamente gracias ?
Reviewed on Dec 2, 2024
Es una gran oportunidad de reforzar nuestro perfil laboral
Coursera Project Network
Course
Coursera Project Network
Course
Coursera Project Network
Course
Coursera Project Network
Course
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.