By the end of this project, you will discover how to create an Advertising Concept Testing survey in Qualtrics. This type of study will help you measure your target audience’s perceptions of your advertising campaign or a series of campaign ideas prior to finalizing creative and launching a final campaign.
Create an Advertising Concept Testing Study in Qualtrics
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Learn, practice, and apply job-ready skills with expert guidance
Intermediate level
Recommended experience
2 Hours
Learn at your own pace
Hands-on learning
What you'll learn
Develop a Deeper Understanding of Advertising Concept Testing.
Create and Edit an Advertising Concept Survey Template in Qualtrics.
Finalize and Be Ready to Distribute the Ad Concept Survey.
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Understand the advantage of Advertising Concept Testing surveys and create a free Qualtrics account.
Choose a survey option from the catalog and navigate the landing page.
Design the Ad Concept survey.
Draft survey questions/answer choices and personalize the template to fit advertising objectives.
Survey finalization and distribution.
Recommended experience
None
3 project images
Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Frequently asked questions
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