How to Use Performance Planner for Google Ads
January 28, 2025
Article
Instructor: Carmen Rojas
6,721 already enrolled
Included with
(53 reviews)
Recommended experience
Advanced level
Familiarity with social media and Facebook is helpful for this project, but not required.
(53 reviews)
Recommended experience
Advanced level
Familiarity with social media and Facebook is helpful for this project, but not required.
Use the Facebook Insights tool.
Create targeted audiences for Facebook Advertising.
Build basic Facebook Ads.
Add to your LinkedIn profile
Only available on desktop
By the end of this project, you will be able to create three different types of target audience ads for a small business using Facebook Audience Insights. This is a great tool to use if you want to take part in one of the world's largest marketplaces, Facebook. Specifically, you will create a Contact List, Site Visitor, and App User targeted ad for Facebook advertising.
This is a great project to use if you have plans to advertise on Facebook. It is a useful project for marketing and sales professionals, but is easy to handle for people from any department in any role.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Understand Your Audience Options and The Audience Insight Tool
Create Types Of Custom Audiences
Create A “Contact List” Custom Audience Targeted Ad
Create a “Site Visitor” Custom Audience Targeted Ad
Create An “App User” Custom Audience Targeted Ad
Familiarity with social media and Facebook is helpful for this project, but not required.
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
53 reviews
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Reviewed on Oct 10, 2023
I'm satisfied with this learning project, thanks for the project.
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Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.