This beginner-friendly guided project focuses on using Google Analytics 4 (GA4) to track and report on key e-commerce metrics. Learners will gain hands-on experience setting up GA4 for an e-commerce website, tracking important user actions like product views, add-to-cart events, and purchases, and creating custom reports that provide valuable insights into their online store's performance.
Google Analytics for Beginners: Marketing Essentials
Learn, practice, and apply job-ready skills with expert guidance
Beginner level
Recommended experience
1 hour 30 minutes
Learn at your own pace
Hands-on learning
What you'll learn
Set up a GA4 property for an e-commerce website, including configuring basic admin settings for accurate and optimized data collection.
Organize the tracking for key e-commerce events such as product views, add-to-cart actions, and purchases using GA4's event-based model.
Create and customize reports in GA4 to analyze user behavior, conversion paths, and sales performance for informed decision-making.
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
October 2024
No downloads or installation required
Only available on desktop
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Set up a GA4 Property
Set Up and Test E-commerce Event Tracking
Publish and Customize Existing Reports
Analyze Conversion Funnels
Analyze Sales Data Using the E-commerce Purchases Report
Recommended experience
Basic knowledge of e-commerce metrics. Access to a GA4 Account for an e-commerce store. GA4 must be connected to your e-commerce store
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Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Frequently asked questions
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.