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January 22, 2025
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Recommended experience
Beginner level
Beginner on Pinterest and Canva
Recommended experience
Beginner level
Beginner on Pinterest and Canva
You will learn how to create and publish your first Pinterest Pin and then will learn how to turn that Pin into a paid advertising campaign.
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Only available on desktop
With completion of this project, beginners who have never used Pinterest or Canva will be able to review analytics on Pinterest campaigns and make adjustments if necessary. Throughout the project, you will be able to identify basic marketing techniques, like defining your target audience, to make the most out of each paid online advertisement. You will also be able to identify different types of campaigns and the potential outcomes of each. Each campaign with a different goal will have different analytics, so learning to understand what the different terms mean will lead to more effective campaigns and a better understanding of which type of conversion will work for each particular ad. We will be designing an ad based on a children’s crayon company and will learn how to market a campaign according to the target audience for that product.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Design A Pin For Pinterest
Posting The Pin To Pinterest
Turn The Pin Into A Campaign
How To Read The Analytics From Your Campaign
How To Edit Your Published Campaign
Beginner on Pinterest and Canva
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.