Content Optimization: What Is It and Why Is It Important?
March 17, 2025
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Instructor: Sarah Alkahery
33,398 already enrolled
Included with
(319 reviews)
Recommended experience
Beginner level
General understanding of how Instagram works
You need to have 2 blank Instagram accounts, A creator's account and a business account.
(319 reviews)
Recommended experience
Beginner level
General understanding of how Instagram works
You need to have 2 blank Instagram accounts, A creator's account and a business account.
You will be able to differentiate between account types & choose the best username
You will be able to choose the best profile photo
You will be able to create content for your page
Add to your LinkedIn profile
Only available on desktop
By the end of this project, you will identify the Ins and outs of Instagram. This will help you create content for the algorithm, which will enable you to grow your account and monetize it in the future.Throughout the project, you will be able to to make the best decisions for your Instagram account, along with applying the best tools and methods to boost your engagement and reach- in accordance with the Instagram algorithm. Moreover, we will go over how to write an Instagram bio and we will use different tools to create Instagram story highlights that are essential for your business.
This guided project is best for Instagram users who are looking towards growing their account and increasing their business presence through Instagram In this project we will use some free tools like Canva, which will help you make different designs easily and the best thing about Canva is that it’s free!
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Choosing your Instagram username & account type (12 min)
Creating the perfect profile photo for your Instagram account (7 min)
How to write the perfect Instagram bio for your account (7 min)
Creating optimised content for your account! (13 min)
Creating engaging Instagram stories! (7 min)
General understanding of how Instagram works
You need to have 2 blank Instagram accounts, A creator's account and a business account.
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
319 reviews
56.73%
21.63%
8.15%
6.89%
6.58%
Showing 3 of 319
Reviewed on Feb 3, 2023
Nice for Beginners but very basic Wont recommend for people who know about instagram
Reviewed on Feb 2, 2023
Great instructive work from the instructor. Would like to learn even more courses. Learnt a great skill and implemented it to my social media account.
Reviewed on Apr 30, 2024
very cool but for individuals that need to know the basics of instagram
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Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.