Facebook Marketing: 2025 Strategy Guide
January 15, 2025
Article
Instructor: Kim Webb
1,743 already enrolled
Included with
(11 reviews)
Recommended experience
Intermediate level
Some marketing and business experience
(11 reviews)
Recommended experience
Intermediate level
Some marketing and business experience
Set up your budget on Facebook and learn the different ways to adjust it.
Choose Facebook ads that align with your budget and that help you reach your marketing goal.
Add to your LinkedIn profile
Only available on desktop
At the end of this project, you will be able to strategically use your budget and ads for your social media strategy on Facebook. This will allow you to attract your target audience. You will have learned to adjust your budget and advertisement to ensure reaching your goal. The goal to optimize your social media strategy with your budget and advertisement is to convince your customers of your products and to attract them to your products.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Learn more about your Facebook Business Page.
Get to know Facebook Insights and learn how to use it.
Discover the Facebook ads manager and its different functions.
Optional Practice Activity: Create a simple free ad on Facebook
Learn how to set up your budget on Facebook and learn the different ways to adjust it.
Choose Facebook ads that align with your budget and that help you reach your marketing goal.
Optional Capstone Activity: Create a paid ad using a set budget and schedule on Facebook
Some marketing and business experience
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Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.