Social Media Best Practices for Effective Engagement
March 18, 2025
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Instructor: Stacey Shanklin-Langford
6,501 already enrolled
Included with
(82 reviews)
Recommended experience
Beginner level
This is a beginner level project, some knowledge of graphic design, photography, marketing is recommended but not required.
(82 reviews)
Recommended experience
Beginner level
This is a beginner level project, some knowledge of graphic design, photography, marketing is recommended but not required.
Create a free PicsArt account using a Google account.
Utilize precise graphic design tools to erase the background from an image.
Utilize visual art strategies to add elements to the PicsArt project.
Add to your LinkedIn profile
Only available on desktop
Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this course, learners will create an edited photo project for social media using the free version of PicsArt. PicsArt is a web-based photo and video editing program. Learners can easily create and implement creative edits with online design tools to use when marketing their business.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Create a free PicsArt account.
Navigate PicsArt menus and tools.
Choose a photo and remove the background.
Add an image and erase the background from it.
Add a background image to the project and determine order of layers.
Add effects and stickers to alter visual perspective.
This is a beginner level project, some knowledge of graphic design, photography, marketing is recommended but not required.
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
82 reviews
73.17%
15.85%
3.65%
1.21%
6.09%
Showing 3 of 82
Reviewed on Apr 5, 2021
I have enough proficiency in the skills to apply the other project
Reviewed on Jul 8, 2021
Easy and effective method is used for understanding.. Excellent way of teaching
Reviewed on May 24, 2021
I am very exciting to learn about photoshop and have a good idea .Good sample teaching methods and I do really understand all of this course.
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Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.