In this 1-hour 40-minutes long project-based course, you will be able to identify your product mix, draw your product hierarchy levels as well as analyzing the sales performance of your product item or what we call stock-keeping unit (SKU). You will learn how to build successful product lines by identifying the problems and finding solutions for each product item or the stock-keeping unit ( SKU).
A Start Guide: Product Marketing Using G Suite
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
A Start Guide: Product Marketing Using G Suite
Instructor: Radwa Fathi
2,703 already enrolled
Included with 
Learn, practice, and apply job-ready skills with expert guidance
4.4
(38 reviews)
Intermediate level
Recommended experience
1 hr 40 mins
Learn at your own pace
Hands-on learning
What you'll learn
Indentify the market mix
Learn to draw product hierarchy
Analyze the sales performance of your product item or what we call stock-keeping unit (SKU)
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introduction to the guided project and the Rhyme platform.
Define the product lines of your company.
Classify the product hierarchy levels.
Draw the product hierarchy of your company.
Conduct stock keeping unit (SKU) analysis.
Come up with the product’s SKUs problem and solutions.
Recommended experience
You should be familiar with reading the market size and analyzing the market dynamics. This project is for beginner product marketing managers.
1 project image
Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 38
4.4
38 reviews
- 5 stars
65.78%
- 4 stars
18.42%
- 3 stars
7.89%
- 2 stars
2.63%
- 1 star
5.26%
LE
5
Reviewed on Oct 26, 2020
You might also like
University of Pennsylvania
SkillUp EdTech
Status: [object Object]
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.