Digital Marketing Skill Assessment

Written by Coursera • Updated on

Test your digital marketing skills with this quick assessment. Answer 10 multiple-choice questions to get your score, then check the Scoring Guide to find your level and recommended learning path.

Digital Marketing Skill Assessment

Digital Marketing Quiz

1. What is CTR in digital marketing?

Cost to Return
Click Through Rate
Customer Total Response
Content Type Rating

2. Which of these metrics is most relevant for measuring social media engagement?

Pageviews
Likes, comments, and shares
Email open rates
Shopping cart abandonment rate

3. What is a key difference between SEO and SEM?

SEO is paid, SEM is organic
SEM is paid, SEO is organic
They are the same thing
SEO is for social media only

4. In email marketing, what is a good average open rate?

5-10%
15-25%
50-60%
75-85%

5. What is retargeting in digital advertising?

Changing your target audience
Showing ads to people who previously visited your website
Targeting your competitors' customers
Reusing old advertising campaigns

6. What does ROAS stand for?

Return On Ad Spend
Rate Of Advertising Success
Return On Annual Sales
Risk Of Ad Saturation

7. Which of these is NOT a common content marketing format?

Blog posts
PPC ads
Podcasts
Infographics

8. What is the primary purpose of A/B testing?

To test website loading speed
To compare two versions of content to see which performs better
To check for broken links
To verify email addresses

9. What is a marketing funnel?

A tool for filtering spam
A visual representation of the customer journey from awareness to purchase
A type of social media campaign
A method for organizing email lists

10. What is the difference between organic and paid social media?

Organic is international, paid is local
Organic reaches all followers, paid reaches none
Organic is free and relies on natural reach, paid involves advertising spend
There is no difference

Scoring Guide & Course Recommendations

0-30: Beginner Level

40-70: Intermediate Level

80-100: Advanced Level

  • Skill Level: Experienced marketer ready for strategic roles

  • Recommended Coursera Courses:

    1. Digital Marketing Strategy Specialization by University of Illinois

      • Advanced marketing strategy

      • Marketing analytics and optimization

    2. Marketing Analytics by University of Virginia

      • Advanced analytics and metrics

      • Predictive modeling

      • ROI optimization

Career Paths

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