- Brand Awareness
- Customer experience strategy (CX)
- Product Planning
- Growth Strategies
- Design and Product
- Product Management
- Brand Strategy
- Branding
- Internal Communications
- Brand Loyalty
- Competitive Analysis
- Product Lifecycle Management
Brand and Product Management
Completed by Mariam Andriadze
December 1, 2019
12 hours (approximately)
Mariam Andriadze's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
