Data Analytics Methods for Marketing
Completed by Hesham Khalil
July 8, 2022
12 hours (approximately)
Hesham Khalil's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Target Audience
- Category: A/B Testing
- Category: Marketing Analytics
- Category: Customer Analysis
- Category: Model Evaluation
- Category: Conversion Funnel Analysis
- Category: Marketing Planning
- Category: Descriptive Analytics
- Category: Marketing Strategy and Techniques
- Category: Persona Development
- Category: Customer Insights
- Category: Marketing Strategies
