- Key Performance Indicators (KPIs)
- Email Marketing
- Online Advertising
- Advertising Campaigns
- Digital Marketing
- Web Content
- Data Collection
- Marketing Strategies
- Keyword Research
- Web Analytics and SEO
- Consumer Behaviour
- Customer Analysis
Digital Marketing Capstone
Completed by Marija Skeparoski
June 10, 2020
17 hours (approximately)
Marija Skeparoski's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
