Content Strategy
Completed by Yara Hwaijeh
June 7, 2025
8 hours (approximately)
Yara Hwaijeh's account is verified. Coursera certifies their successful completion of Content Strategy
What you will learn
Master content strategy fundamentals for better brand visibility and conversions.
Optimize B2B and B2C content to boost audience engagement.
Leverage paid ads and content calendars for maximum reach.
Measure success with KPIs and refine strategies through content audits.
Skills you will gain
- Category: Digital Advertising
- Category: Content Optimization
- Category: Search Engine Optimization
- Category: Content Performance Analysis
- Category: Business-To-Consumer
- Category: Content Scheduling
- Category: Advertising
- Category: Email Marketing
- Category: Content Strategy
- Category: Key Performance Indicators (KPIs)
- Category: Online Advertising
- Category: Paid media
