- Return On Investment
- Data Presentation
- Social Media Marketing
- Key Performance Indicators (KPIs)
- Digital Marketing
- Data Analysis
- Social Media
- Marketing
- Presentations
- Digital Advertising
- Marketing Analytics
Measure and Optimize Social Media Marketing Campaigns
Completed by Elizabeth Saunders
August 1, 2023
12 hours (approximately)
Elizabeth Saunders's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
