- A/B Testing
- Data Presentation
- Marketing Effectiveness
- Social Media Marketing
- Return On Investment
- Data Analysis
- Digital Advertising
- Social Media
- Marketing Communications
- Communication
- Social Media Strategy
- Marketing
Measure and Optimize Social Media Marketing Campaigns
Completed by Sheila Amenaghawon
April 13, 2023
12 hours (approximately)
Sheila Amenaghawon's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
