- Revenue Management
- Customer Insights
- Consumer Behaviour
- Global Marketing
- Market Dynamics
- Analysis
- Marketing Psychology
- Customer Analysis
- Market Research
- Value Propositions
- Case Studies
- Competitive Analysis
Customer Value in Pricing Strategy
Completed by Michael Bergsman
June 8, 2020
14 hours (approximately)
Michael Bergsman's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
