- Digital Marketing
- Advanced Analytics
- Data Analysis
- Natural Language Processing
- Customer Insights
- Generative AI
- Regression Analysis
- Predictive Analytics
- Machine Learning
- Analytics
- Marketing
- Predictive Modeling
Applying Data Analytics in Marketing
Completed by Wylie Blanchard
November 3, 2019
16 hours (approximately)
Wylie Blanchard's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Ability to design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use of machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyzing consumer sentiment and user-generated content through computational text and network analysis.
Estimating customer preferences, demand patterns, and calculating customer lifetime value to inform marketing strategy.
Skills you will gain
