Applying Data Analytics in Marketing
Completed by Wylie Blanchard
November 3, 2019
16 hours (approximately)
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What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Customer Retention
- Category: Marketing Strategy and Techniques
- Category: Social Network Analysis
- Category: Text Mining
- Category: AI Personalization
- Category: Marketing Analytics
- Category: Generative AI
- Category: Analytics
- Category: Marketing Effectiveness
- Category: Digital Marketing
- Category: Customer Insights
- Category: Advanced Analytics
