Measure and Optimize Social Media Marketing Campaigns
Completed by Katherine Lopez
January 15, 2024
12 hours (approximately)
Katherine Lopez's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Presentations
- Category: Marketing Effectiveness
- Category: Data Presentation
- Category: Key Performance Indicators (KPIs)
- Category: A/B Testing
- Category: Online Advertising
- Category: Campaign Management
- Category: Performance marketing
- Category: Communication
- Category: Digital Marketing
- Category: Marketing Budgets
- Category: Marketing Analytics
