- Social Media Branding
- Social Media Analytics
- Social Listening
- Customer Engagement
- Social Media Bidding
From Likes to Leads: Interact with Customers Online
Completed by Efren San Pablo
July 7, 2024
28 hours (approximately)
Efren San Pablo's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media