Foundations of Digital Marketing and E-commerce
Completed by Jennifer Yamile Prada Berrocal
May 23, 2023
12 hours (approximately)
Jennifer Yamile Prada Berrocal's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Media Strategy
- Category: Search Engine Marketing
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Email Marketing
- Category: Performance marketing
- Category: Performance Metric
- Category: Performance Measurement
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Branding
