- Digital Marketing
- Marketing
- Algorithms
- Marketing Strategies
- Marketing Analytics
- Business Strategy
- Customer experience improvement
- Customer Engagement
- Data-Driven Decision-Making
- Network Analysis
- Digital Transformation
- Artificial Intelligence
Artificial Intelligence in Marketing
Completed by Jennifer Stender Hawkins
September 19, 2023
10 hours (approximately)
Jennifer Stender Hawkins's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
