Attract and Engage Customers with Digital Marketing
Completed by Akshay Nair
July 12, 2024
14 hours (approximately)
Akshay Nair's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Persona Development
- Category: Google Ads
- Category: Customer Engagement
- Category: Marketing
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Content Optimization
- Category: Target Audience
- Category: Online Advertising
