Measure and Optimize Social Media Marketing Campaigns
Completed by Shakhnaz Godzhaeva
July 5, 2025
12 hours (approximately)
Shakhnaz Godzhaeva's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Social Media Marketing
- Category: Data Analysis
- Category: Performance Reporting
- Category: A/B Testing
- Category: Digital Marketing
- Category: Social Media Campaigns
- Category: Marketing Analytics
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Effectiveness
