Customer Value, Acquisition, and Retention
Completed by Elizabeth Petrosian
April 23, 2025
4 hours (approximately)
Elizabeth Petrosian's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Brand Loyalty
- Category: Customer Analysis
- Category: Customer Data Management
- Category: Marketing Strategies
- Category: Predictive Modeling
- Category: Customer Acquisition Management
- Category: Customer Relationship Building
- Category: Customer Insights
- Category: Marketing Effectiveness
- Category: Relationship Management
- Category: Marketing Analytics
- Category: Return On Investment
