- Customer Relationship Management
- Brand Loyalty
- Customer Analysis
- Predictive Modeling
- Growth Strategies
- Return On Investment
- Marketing Strategies
- Marketing Analytics
- Marketing Effectiveness
- Customer Acquisition Management
- Consumer Behaviour
- Customer Retention
Customer Value, Acquisition, and Retention
Completed by Elizabeth Petrosian
April 23, 2025
4 hours (approximately)
Elizabeth Petrosian's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
