- Campaign Management
- Social Media Campaigns
- Performance Reporting
- A/B Testing
- Performance marketing
- Social Media Marketing
- Business Metrics
- Digital Marketing
- Return On Investment
- Advertising Campaigns
- Online Advertising
- Key Performance Indicators (KPIs)
Measure and Optimize Social Media Marketing Campaigns
Completed by Omid Mehraban
December 9, 2025
12 hours (approximately)
Omid Mehraban's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
