- Branding
- Press Releases
- Media and Communications
- Strategic Communication
- Communication Strategies
- Corporate Communications
- Media Relations
- Storytelling
- Brand Management
- Marketing and Public Relations
- Crisis Management
- Public Relations
Working with the Media
Completed by Romina Cerna
August 29, 2024
7 hours (approximately)
Romina Cerna's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Analyze mass media and understand PR messaging strategy.
Skills you will gain
