Customer Value in Pricing Strategy
Completed by Aarav Mehta
January 27, 2021
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Customer Analysis
- Category: Global Marketing
- Category: Revenue Management
- Category: Market Research
- Category: Marketing Psychology
- Category: Case Studies
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Behavioral Economics
- Category: Customer Insights
