- Cultural Sensitivity
- Marketing Strategies
- Cultural Diversity
- Branding
- Marketing Communications
- Consumer Behaviour
- Global Marketing
- Brand Strategy
- Brand management
- Marketing
- Intercultural Competence
- Promotional Strategies
Global Impact: Cultural Psychology
Completed by INGE BOONEN
April 13, 2020
11 hours (approximately)
INGE BOONEN's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
