Attract and Engage Customers with Digital Marketing
Completed by Ellemijn van der Borgh
August 27, 2025
14 hours (approximately)
Ellemijn van der Borgh's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Search Engine Optimization
- Category: Target Audience
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Digital Advertising
- Category: Keyword Research
- Category: Persona Development
- Category: Customer Analysis
- Category: Customer Engagement
