Attract and Engage Customers with Digital Marketing
Completed by Nikola Hošková
March 1, 2024
14 hours (approximately)
Nikola Hošková's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Persona Development
- Category: Search Engine Marketing
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
- Category: Customer Engagement
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Target Audience
